The company was born of the chance meeting of two vastly different men, Mohamed Abdelhadi, a 30-year-old engineer and Robert Eddison, a 90-year-old master aphorist, journalist, and playwright. Their friendship blossomed into a unique partnership that evolved into Eddison Wordplay, a forum where anyone can come to be inspired. Working together, they cemented their shared vision: to build a community-based company where creative people can collaborate to produce great things and learn from one another..