The Story

As neuroscientists have discovered, repeated thought patterns shape neural pathways, formed by having neurons fire, and get wired, together. Thus, the more a particular thought or belief is activated and reinforced, the stronger these neural pathways grow and automatically become our “go to” pattern of perceiving.

Our core mission is to empower people from all over the world to realise their full potential by planting thought seeds that will shift their perception of reality.

After achieving success by harnessing the mind’s extraordinary power, Robert has long been sharing with others the priceless lessons he has learned in a long life. To this end, the annual Eddison Aphorism Prize was instituted at Cambridge University, with every prospect of it being taken up by other UK and American universities.

As a newly formed publishing brand, Eddison Wordplay plans to publish a wide range of customised material, including media and products for those who enjoy thinking outside the box. They include: books, ebooks, vlogs, blogs, courses, competitions, games and other self-development products.

In catering for our customers, our ultimate vision is to become a world-leading publishing brand in the self-help domain.