The Story

Creative people don’t follow maps – they draw them
Robert Eddison


Our mission is to enrich people’s lives in quirky and exciting ways. 

The company was born of the chance meeting of two vastly different men, Mohamed Abdelhadi, a 30-year-old engineer and Robert Eddison, a 90-year-old master aphorist, journalist, and playwright. Their friendship blossomed into a unique partnership that evolved into Eddison Wordplay, a forum where anyone can come to be inspired. Working together, they cemented their shared vision: to build a community-based company where creative people can collaborate to produce great things and learn from one another.

Combing Mohamed’s technological expertise with Robert’s wisdom and linguistic mastery, Eddison Wordplay is dedicated to original content creation. This comprises creative writing, visual artwork, publishing, vlogs, blogs and podcasts. It also collaborated with artists around the world to create many products, such as: books, apparel, cards and much more.

Robert said: “Interacting with people who engage with the brand gives me a real thrill – whether it’s aspiring artists who join our regular competitions or students entering their own aphorisms into the annual Eddison Aphorism Prize, run by Cambridge University. Passing on my knowledge and experience, and helping other people to unlock the limitless power of their minds, inspires me every single day – and keeps me young! To quote one of my aphorisms: ‘Youth creates memories for age’s photo album’.”

“What started as a small seed of an idea in Robert’s living room has evolved into this extraordinary brand that I am so proud of,” commented Mohamed. “Eddison Wordplay‘s uniqueness lies in its authenticity and sheer originality. It’s somewhere that people really come to life.”

So, why not join our growing family of creative thinkers, going forward one aphorism at a time? 

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My First Book

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Released on Store

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US Bestselling Book

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My First Award

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World's #1 Bestselling Author

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