The company was born of the chance meeting of two vastly different men, Mohamed Abdelhadi, a 30-year-old engineer and Robert Eddison, a 90-year-old master aphorist, journalist, and playwright. Their friendship blossomed into a unique partnership that evolved into Eddison Wordplay, a forum where anyone can come to be inspired. Working together, they cemented their shared vision: to build a community-based company where creative people can collaborate to produce great things and learn from one another.
Robert said: “Interacting with people who engage with the brand gives me a real thrill – whether it’s aspiring artists who join our regular competitions or students entering their own aphorisms into the annual Eddison Aphorism Prize, run by Cambridge University. Passing on my knowledge and experience, and helping other people to unlock the limitless power of their minds, inspires me every single day – and keeps me young! To quote one of my aphorisms: ‘Youth creates memories for age’s photo album’.”
So, why not join our growing family of creative thinkers, going forward one aphorism at a time?
The young at heart don't do age
Age has as much to do with lifestyle as with the years
Fondness facilitates fidelity
It’s far easier to be loyal to friends and loved ones than to strangers.
Fear uncertainty and you fear life
Change our mindset and celebrate uncertainty and the pleasure of having life.
It can take courage to be openly
Youngsters who wish they could hide their blushes, it takes real courage to own them.
My First Book
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Released on Store
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US Bestselling Book
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My First Award
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World's #1 Bestselling Author
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