The Story

The company was born of the chance meeting of two vastly different men, Mohamed Abdelhadi, a 30-year-old engineer and Robert Eddison, a 90-year-old master aphorist, journalist, and playwright. Their friendship blossomed into a unique partnership that evolved into Eddison Wordplay, a forum where anyone can come to be inspired. Working together, they cemented their shared vision: to build a community-based company where creative people can collaborate to produce great things and learn from one another.

Robert said: “Interacting with people who engage with the brand gives me a real thrill – whether it’s aspiring artists who join our regular competitions or students entering their own aphorisms into the annual Eddison Aphorism Prize, run by Cambridge University. Passing on my knowledge and experience, and helping other people to unlock the limitless power of their minds, inspires me every single day – and keeps me young! To quote one of my aphorisms: ‘Youth creates memories for age’s photo album’.”

“What started as a small seed of an idea in Robert’s living room has evolved into this extraordinary brand that I am so proud of,” commented Mohamed. “Eddison Wordplay‘s uniqueness lies in its authenticity and sheer originality. It’s somewhere that people really come to life.”